A homeowner wants a kitchen remodel. They don’t know a contractor. So they do what everyone does: they search “kitchen remodel contractor near me” — and they start clicking portfolios. Not ads. Not directories. Portfolios. They’re looking at before-and-afters, reading reviews that mention kitchens specifically, and deciding who feels trustworthy enough to tear apart the most-used room in their house.
The contractor with the best portfolio wins. But here’s the catch: the best portfolio in the world doesn’t matter if nobody sees it. If your project photos live on a Facebook page from 2019 and your website is five pages with stock photos, the homeowner never finds the work that would have sold them. They hire the competitor whose portfolio ranks. That’s what SEO for general contractors is really about. Not tricks. Not keywords stuffed into footers. Making your best work visible at the exact moment a homeowner is choosing who to trust with their home. Wiley Media Solutions is a family-owned agency that does SEO for general contractors and other family-run home service businesses. We turn portfolios into pipelines: project-driven rankings, every-town service pages, and review profiles that close the deal. No rotating account reps. No twelve-month contracts. Carter answers the phone.
Home, About, Services, Gallery, Contact — with stock photos of kitchens you’ve never touched. A homeowner comparing you against a competitor with 40 real project stories doesn’t hesitate. They pick the real one. Your website should be your portfolio’s stage, not its hiding place.
Your best before-and-afters live on Facebook and Instagram, where Google can’t rank them and a searching homeowner can’t find them. We move your projects onto your website as indexed, optimized project pages — so “kitchen remodel [town]” finds your actual kitchen.
Kitchens, additions, bathrooms, whole-home renovations — all on one page, ranking for none of them. Each project type deserves its own page, in each town you serve. That’s how you rank for “bathroom remodel contractor [town]” instead of hoping a generic page does it.
Your referral pipeline is gold — until the referred homeowner Googles your name and finds a thin profile. We make sure the referral converts: branded search shows a rich, review-backed, portfolio-driven presence that confirms what the referrer said.
“Traffic is up!” How many consultations got booked? We track calls, form fills, and consultation requests back to the project page and keyword that produced them. Rankings that don’t fill the pipeline are a vanity metric.
One free audit shows you what searching homeowners find when they look for a contractor in your market — and what they find when they look for you. Book your free marketing audit →
Your projects are your marketing. We build: Project story pages — before-and-after galleries with real narratives: the home’s age, the homeowner’s goals, the challenges, the outcome. These rank for project + town searches and convert at rates generic pages can’t touch. Project-type service pages — dedicated pages for kitchens, bathrooms, additions, whole-home renovations, outdoor living — each optimized for its searches, each in your service towns. Homeowner guides — “how long does a kitchen remodel take,” “kitchen remodel cost in [area],” “design-build vs. general contractor.” These rank early in the research journey and position you as the expert before the shortlist forms.
Real local pages for every town you serve — project types offered there, local project photos, local reviews. Not a template with the town name swapped.
We organize your site the way homeowners shop: by project type, with photography front and center, reviews tied to specific projects, and clear paths to consultation requests. Your best work stops hiding.
Generic five-star reviews help. Reviews that say “they remodeled our kitchen and the craftsmanship is incredible” close deals. We prompt happy clients to mention the project type and upload photos — building a review profile that sells each service.
Categories, services, service areas, project photos posted regularly, review engine, every review answered. The map pack matters for “general contractor near me” — we run it like the storefront it is. Google Business Profile help covers the basics; we handle the strategy that wins the map pack.
A homeowner ready to discuss a $60,000 addition doesn’t leave a voicemail and wait patiently. Unanswered calls get an automatic text within a minute — catching the consultation before the competitor calls back.
Fast, mobile-first, clean structure, project and review schema markup so Google understands your portfolio and your reputation.
Remodeling clients take weeks or months to decide. That’s not a problem — it’s an advantage for the contractor with content. While the homeowner researches, compares, and second-guesses, your guides answer their questions, your project stories build trust, and your reviews confirm it. By the time they request a consultation, they’ve already chosen you — the meeting is a formality. Contractors without content don’t get that runway. They’re one of three quotes, competing on price. Content turns the long sales cycle into a moat. Industry resources like the National Association of the Remodeling Industry set the professionalism bar; your website should clear it.
You’ve probably been burned before. A big agency sold you a package, assigned you an “account manager” who changed three times in a year, and sent reports nobody could explain. Here’s how we’re different: We’re family-owned, and we only work with family-run home service businesses. No national chains, no franchises. People whose name is on the truck — because ours is on the door. Carter answers the phone. You talk to the owner, not a junior rep. No long contracts. Month-to-month. If the pipeline stops filling, you walk. Nominated for “Best of Tennessee” by the Guide to Tennessee. We were Tennessee Top Digital before we rebranded to Wiley Media Solutions to serve family-run contractors nationwide. Your name is on the truck — and on every job site sign. We treat it that way. See what homeowners find when they search — free audit →
Our free audit shows you: what homeowners find when they search for your project types in your towns (and who outranks you); whether your portfolio is visible to Google or trapped on social media; what your branded search looks like to a referred homeowner; how many consultation requests you’re losing to slow response; what your review profile says about your craftsmanship. No pressure, no 90-minute sales pitch. Just a straight look at your marketing, from one family business to another. Your best project should be your best salesperson. Let’s make it visible. Book your free audit →
It depends on your market, how many project types you want to rank for (kitchens, additions, whole-home remodels), and how many towns you serve. One booked kitchen remodel can pay for a year of SEO — so the math is usually friendly. We quote every job on a free audit, and we’re month-to-month, so the price has to make sense every single month.
Remodeling keywords are competitive but very winnable — expect 3-6 months for competitive terms, with faster movement on project-specific long-tail searches (“kitchen remodel contractor [town]”) and map pack visibility. The portfolio content we build starts earning trust from day one, even before rankings peak.
Referrals are your best leads — and they’re Googling you before they call. When a referred homeowner searches your company name and finds three reviews and no project photos, the referral cools off. SEO makes sure the referral converts: a portfolio-rich website, strong reviews, and rankings that confirm you’re the real deal. Plus, it adds a second pipeline that doesn’t depend on who you know.
Project content. Before-and-after galleries with real descriptions, project stories (“this 1970s kitchen in [town]”), service pages per project type per town, and guides that answer homeowner questions (“how long does a kitchen remodel take”). Homeowners hire the portfolio — we make yours rank.
No. We’re month-to-month, because the work should keep you — not the paperwork. If the pipeline stops filling, you should be free to walk. That’s how a family business does business.
Wiley Media Solutions — a family-owned agency doing SEO for general contractors for family-run home service companies nationwide. Learn more about us or explore our services. Related guides — SEO for plumbers, SEO for electricians.