Here’s the quiet frustration of running an electrical company: you rank for “electrician near me,” the phone rings, and it’s a $150 outlet replacement across town. Meanwhile the $3,000 panel upgrade, the EV charger install, the whole-home rewire — the jobs that actually move the needle — go to the competitor whose website convinced the homeowner they’re the safe, licensed, serious choice.
Both companies “do SEO.” Only one of them gets the good jobs. The difference isn’t luck. In electrical, trust is the product. Nobody hires an electrician the way they hire a lawn service. They’re inviting you into their walls, their panel, their family’s safety. The homeowner who needs a panel upgrade is checking your license, reading your reviews, and looking at photos of real work before they call. Our job is to make sure everything they find says: this is the one. Wiley Media Solutions is a family-owned agency that does SEO for electricians and other family-run home service businesses. We rank electrical contractors for the high-value work — panel upgrades, EV chargers, rewires, commercial projects — with the trust signals that win the call. No rotating account reps. No twelve-month contracts. Carter answers the phone.
One generic page. One generic keyword. The result: small-job inquiries while competitors with dedicated panel-upgrade, EV-charger, and rewiring pages book the high-ticket work. Electrician SEO has to target the job, not just the trade.
Your license number should be everywhere — your homepage, your Google Business Profile, every service page. It’s the first thing a smart homeowner looks for and the thing that separates you from the unlicensed handyman bidding half your price. Generic agencies treat it as fine print. We treat it as a headline trust signal.
You work across the county. Your site mentions your hometown. Google ranks pages, not service areas — so you need real, useful pages for every town you serve, each with local detail and real job photos.
A homeowner and a facility manager hire differently, search differently, and need different proof. One campaign, one message, one page serves neither. We build separate tracks: residential pages that convert homeowners, commercial pages built for bids and long sales cycles.
“Traffic is up!” Did the panel upgrades get booked? We tie calls and form fills back to the keyword and page that produced them. Rankings that don’t produce high-value jobs are a vanity metric.
One free audit shows you exactly where you rank for the high-value electrical searches — and who’s booking the work instead. Book your free marketing audit →
We target the searches behind the jobs worth winning: “electrical panel upgrade cost,” “EV charger installation near me,” “whole home rewiring,” “ceiling fan installation,” “commercial electrician [town],” “emergency electrician near me.” Each gets its own page, built to convert that specific buyer — not a generic “our services” list.
Your license number, certifications, and insurance displayed prominently across the site and GBP. Review content that mentions professionalism and safety. Real crew photos — not stock. In electrical, the company that looks most legitimate wins the call before price ever comes up.
Real local pages for every town you serve: services offered there, neighborhoods, local reviews, job photos from that area. Not a template with the town name swapped.
Separate pages, separate messaging, separate conversion paths. Homeowners get fast quotes and trust signals; commercial prospects get capability statements, bid-request forms, and proof of insurance and scale.
Categories, services, service areas, hours, job photos posted regularly, review engine running, every review answered. The map pack decides most “electrician near me” calls — we run it like the storefront it is. Google Business Profile help has the basics; we handle the strategy.
Post-job review requests with prompts to mention the specific work (“panel upgrade,” “EV charger”) and upload photos. A profile full of detailed, photo-backed reviews is the closest thing to a referral at scale.
Unanswered calls get an automatic text within a minute. The homeowner with a dead panel doesn’t leave a voicemail and wait — they call the next electrician. Unless you text back first.
Fast, mobile-first, clean structure, and schema markup — including electrician-appropriate business and service schema — so Google understands exactly what you do and where.
Homeowners search with urgency or a project in mind: “panel upgrade,” “EV charger install,” “electrician for home inspection repairs.” They convert on trust — license, reviews with photos, fast response. Facility managers and GCs search for capacity: “commercial electrical contractor,” “electrical contractor for tenant buildout.” They convert on proof — licensing, insurance, project photos, references, and a bid process that doesn’t waste their time. One website can serve both, but only with separate pages and separate paths. That’s how we build it.
You’ve probably been burned before. A big agency sold you a package, assigned you an “account manager” who changed three times in a year, and sent reports nobody could explain. Here’s how we’re different: We’re family-owned, and we only work with family-run home service businesses. No national chains, no franchises. We work with people whose name is on the van — because ours is on the door. Carter answers the phone. You talk to the owner, not a junior rep. No long contracts. Month-to-month. If the calls stop, you walk. Nominated for “Best of Tennessee” by the Guide to Tennessee. We were Tennessee Top Digital before we rebranded to Wiley Media Solutions to serve family-run contractors nationwide. Your name is on the van. We treat it that way — like it’s our name too. See where you rank for the good jobs — free audit →
Our free audit shows you: where you rank for panel upgrades, EV chargers, rewires, and emergency calls in every town you serve (and who outranks you); whether your license and trust signals are visible where homeowners look; what’s wrong with your Google Business Profile, in plain English; how many calls you’re losing to voicemail; what your review profile looks like next to the competitor booking the good jobs. No pressure, no 90-minute sales pitch. Just a straight look at your marketing, from one family business to another. The next panel upgrade in your service area is searching right now. Be the name they trust. Book your free audit →
It depends on your market’s competition, how many towns you serve, and whether you want residential, commercial, or both. We quote every job on a free audit — you’ll see exactly what the work costs and what we expect it to produce before you spend a dollar. Month-to-month, so the price has to make sense every single month.
Long-tail and service-specific keywords often move in 2-3 months; competitive terms like “electrician near me” typically take 3-6 months. Map pack movement — where most “electrician near me” calls originate — can come faster when your Google Business Profile, licensing info, and reviews are dialed in.
They deserve separate pages and often separate strategies. A homeowner searching “panel upgrade cost” and a facility manager searching “commercial electrical contractor” are different buyers with different trust signals. We build both tracks — residential pages that convert homeowners, commercial pages that speak to bids, licensing, and insurance.
They matter enormously — for conversions and increasingly for rankings. Homeowners hiring an electrician check for licensing before they call. We make your license number, certifications, and insurance visible across your site, your Google Business Profile, and your citations. Trust signals are ranking signals in a trade where safety is the product.
No. We’re month-to-month, because the work should keep you — not the paperwork. If the calls stop, you should be free to walk. That’s how a family business does business.
Wiley Media Solutions — a family-owned agency doing SEO for electricians for family-run home service companies nationwide. Learn more about us or explore our services. Related guides — SEO for plumbers, SEO for HVAC companies.