You didn’t start your company to become a marketer. You started it because you’re good at the work, good with people, and tired of working for somebody else. You wanted your name on the truck.
Now your name is on the truck — and whether homeowners ever see it is being decided by a search box.
Here’s how it actually happens. A pipe bursts. A furnace dies in January. A storm rips shingles off half the neighborhood. The homeowner doesn’t call somebody they know — they grab their phone and search. The company that shows up first — in Google, in the map pack, or now in the AI’s answer — gets the call. And the first company to call back gets the job. That’s speed-to-lead, and it decides who eats in every trade.
We make sure you’re that company.
Wiley Media Solutions is a family-owned home service marketing agency. We work exclusively with family-run home service businesses — roofers, cleaners, HVAC, plumbers, electricians, general contractors. We do SEO, Google Ads, Google Business Profile management, reviews and reputation, AI search optimization, and the systems that turn all of it into booked jobs. No rotating account reps. No twelve-month contracts. Carter answers the phone.
The Trades We Serve
We don’t do restaurants. We don’t do lawyers. We don’t do e-commerce. Our entire agency is built around one customer: the family-run home service business. These are the trades we know cold:
Roofing
Storm-season economics, insurance claims, and the highest-stakes search in home services. Our SEO for roofing companies program covers local rankings, Google Ads for hail surges, map pack dominance, and missed-call text-back — because in roofing, the first roofer to call back wins the job.
Cleaning
Recurring revenue, trust-driven hiring, and a homeowner who lets your crew into their home. Our SEO for cleaning companies work focuses on reviews with photos, local search, and Google Ads that fill the schedule — not just the phone.
HVAC
Emergency intent, brutal seasonality, and a customer who’s uncomfortable right now. Our SEO for HVAC companies system pairs year-round rankings with paid search that flexes with the weather — because no-heat calls in January and no-cool calls in July don’t wait for SEO timelines.
Plumbing, Electrical & General Contractors
Same playbook, tuned to your trade: the searches homeowners actually use, the service-area pages that rank in every town you serve, the review engine that makes your profile the obvious pick, and the call-back speed that turns panicked searchers into booked jobs. Whatever trade you’re in, the model is the same: be the first name the homeowner sees, and the first company that calls back.
One free audit shows you exactly where you stand in your market — and what it’s costing you. Book your free marketing audit →
What We Do for Home Service Businesses
We’re not a “do a little of everything” agency. We’re a contractor marketing agency in the truest sense — every service we offer exists to do one thing: turn searches into booked jobs.
SEO (Search Engine Optimization)
Real SEO, built for how homeowners search for tradespeople: Local keyword targeting — we rank you for the searches that produce jobs: “[trade] near me,” “[service] [your city],” and the emergency phrases your customers type at midnight. Service-area pages — individual, genuinely useful pages for every town you serve, so you rank in all of them, not just your hometown. Seasonal and trade-specific content — the guides and service pages that rank before the busy season and convert during it. Technical SEO — fast site, mobile-first, clean structure. Google won’t rank a slow site, and a homeowner with a burst pipe won’t wait for one either.
Google Ads
Sometimes you can’t wait for SEO. Slow months, storm surges, heat waves — our Google Ads campaigns launch in days, target high-intent searches, use call-only ads with call tracking, and geo-fence the exact neighborhoods you serve. We run Ads as the sprint and SEO as the marathon — together, they cover you year-round.
Google Business Profile Management
Your GBP is your digital storefront, and we treat it like one: complete optimization of categories, services, service areas, and hours; regular job-photo posts; a review generation system that makes it easy for happy customers to leave reviews with photos; every review answered; spam and competitors flagged. For “near me” searches, the map pack of three shows before any organic results — if you’re not in it, you’re not in the game.
Reviews & Reputation
Reviews with job photos are the currency of home services marketing. A 4.9-star profile with fifty reviews showing real work beats a 5.0 with six reviews every time. We build you a review engine: automated post-job requests, photo prompts, responses to every review (yes, even the bad ones — especially the bad ones), and a system for turning your best jobs into five-star stories.
AI Search Optimization (GEO)
Homeowners now ask ChatGPT, Google’s AI Overviews, and voice assistants questions like “who should I call for a plumber near me?” and “best HVAC company for AC repair in [city].” These tools don’t show ten blue links — they give an answer, often a single name. AI search optimization makes sure that name is yours: consistent business data everywhere, strong recent reviews, clear service-area content the AI can trust and cite, and schema markup that helps machines understand exactly what you do and where.
Missed-Call Text-Back
When a call goes to voicemail, our system texts the customer back within a minute: “Sorry we missed you — this is [Your Company]. How can we help?” You’d be amazed how many “lost” leads turn into booked jobs. In trades where the first company to call back wins the job, this alone pays for itself.
One Dashboard, Zero Guesswork
Calls, form fills, rankings, ad spend, reviews — all in one dashboard you can actually read. You’ll know which marketing dollar produced which job. No 40-page reports full of jargon. Just: here’s what came in, here’s what it cost, here’s what changed.
Why Contractors Get Burned by Generic Agencies
If you’ve hired a marketing agency before and regretted it, you’re not alone. Here’s the pattern we hear from contractors over and over:
They sold you a package, then handed you to a junior rep. The person who pitched you isn’t the person doing the work. Your “account manager” changes twice a year, and every new one needs the last six months explained to them.
They reported on traffic, not jobs. Impressions. Clicks. “Engagement.” None of it paid your crew. A general agency can show you a pretty chart while the phone stays silent — because they don’t measure what you measure: booked jobs and revenue.
They didn’t know your trade. Home services run on emergency intent, seasonality, the map pack, review-driven trust, and speed-to-lead. An agency that splits its time between dentists, law firms, and SaaS startups doesn’t think in missed calls and storm surges. They’ll run the same playbook for you that they run for everyone — and wonder why it doesn’t work.
They locked you into a contract. Twelve months, cancellation fees, “let me transfer you to retention.” A long contract is what an agency sells when it isn’t sure the work will keep you. We built this agency to be the opposite of all of that.
Why a Family-Owned Agency
We’re family-owned, and we only work with family-run home service businesses. That’s not a tagline; it’s our client filter. We don’t take on national chains, franchises, or VC-backed rollups. We work with people whose name is on the truck — because ours is on the door. We understand what a bad month means for payroll, and what a surge means when you need three crews by Friday.
Carter answers the phone. You’re not routed through a call center or handed to a junior rep who’s never been on a job site. You talk to the owner. The person who answers is the person accountable.
No long contracts. Month-to-month, full stop. If the leads stop coming, you should be free to walk — and we know it. That keeps us hungry in a way a twelve-month lock-in never could.
Nominated for “Best of Tennessee” by the Guide to Tennessee. We were Tennessee Top Digital before we rebranded to Wiley Media Solutions to serve family-run contractors nationwide. That’s the whole business model: do the work, earn the review, repeat.
Your name is on the truck. We treat it that way — like it’s our name too. See what your marketing is actually doing — free audit →
Proof It Works: Built for Contractors Like You
- Nominated “Best of Tennessee” — Guide to Tennessee, for marketing services to local businesses.
- Family-owned and operated — the people running your marketing are the people who own the company.
- Exclusively home services — roofing, cleaning, HVAC, plumbing, electrical, general contractors. That’s it. We don’t split focus across industries we don’t understand.
- Conversion-obsessed — every page we build, every ad we run, every ranking we earn is aimed at one thing: booked jobs. Traffic that doesn’t ring the phone is a vanity metric.
Get Your Free Home Service Marketing Audit
Here’s the deal: before you spend a dollar with us — or with anyone — you should know exactly where you stand. Our free audit shows you: where you rank right now for the searches that produce jobs in your trade (and who outranks you); what’s wrong with your Google Business Profile, in plain English; where your leads are leaking — missed calls, weak reviews, invisible service areas; whether Google Ads, SEO, or both make sense for your market and your budget; what AI search currently says about your company — and whether it recommends you or your competitor. No pressure, no 90-minute sales pitch. Just a straight look at your marketing, from one family business to another. Your name is on the truck. Let’s make sure homeowners see it first. Book your free audit →
Wiley Media Solutions — a family-owned home service marketing company for family-run contractors nationwide. Learn more about us or explore our services.
Frequently Asked Questions
What does a home service marketing agency do?
A home service marketing agency brings contractors customers — full stop. We handle SEO, Google Ads, Google Business Profile management, review generation, and AI search optimization so that when a homeowner searches for your trade, your company is the one they call. The work is measured in booked jobs, not impressions.
How much does a home service marketing agency cost?
It depends on your trade, your market’s competition, and how aggressively you want to grow. We quote every job on a free audit — you’ll see exactly what you’d get and what it costs before you spend a dollar. And because we’re month-to-month, the price has to make sense every single month.
Why shouldn’t I just hire a general marketing agency?
General agencies sell the same playbook to dentists, lawyers, and restaurants — and they’ll sell it to you, too. Home services run on different economics: emergency search intent, the map pack, review-driven trust, and speed-to-lead. A generic agency doesn’t think in missed calls and booked inspections. We do, because contractors are all we work with.
How long until I see results from contractor marketing?
Google Ads can drive calls within days of launch. SEO takes 3–6 months for competitive keywords, with faster wins on long-tail searches and map pack movement. We typically run both together: ads for the phone ringing now, SEO for the owned visibility that keeps compounding.
Do I have to sign a long-term contract?
No. We’re month-to-month, because the work should keep you — not the paperwork. If the leads stop, you should be free to walk. That’s how a family business does business.