Marketing for Termite Control Companies
Winged insects in the windowsill, mud tubes along the foundation, a wood-destroying insect note on a real estate inspection report. Nobody plans to think about termites. When they do, they are worried, and they are often working on a deadline set by a home sale. They search Google, read the reviews, and call the company that looks the most calm, honest, and easy to work with. If that is not you, it is the company down the road.
Wiley Media Solutions is a family-run marketing agency based in Crossville, Tennessee. We provide termite control marketing for pest control companies that want to get found on Google, win more inspection and treatment jobs, and build referral relationships with home inspectors and real estate agents. We work with family-run home service companies nationwide, and we keep things plain and honest.
Book your free marketing audit and we will show you where your termite business stands online and what we would do first.
Why Termite Control Marketing Is Different
Termite work is worry-driven, trust-driven, and tied to real estate deals. A few things make marketing for this trade unique:
Customers search after they find something. Most people type symptoms like winged insects or mud tubes before they know the name for what they are seeing. Plain, helpful pages put your name in front of them early.
Real estate deals set the deadline. Inspection reports and closing dates create real urgency, so marketing must reach home inspectors and real estate agents as well as homeowners.
Renewals and monitoring build the business. Yearly inspection and monitoring plans create steady, plannable income. Good marketing brings in new customers and keeps current ones.
We build your marketing around those realities, including the mix of homeowners, home inspectors, real estate agents, and property managers you want to serve. Here is how each service fits together. You can also see everything we offer on our services page, and if termites are one part of a broader pest business, see our page for pest control companies.
Google Ads for Termite Control Companies
Google Ads puts your company at the top of the page when someone searches for a termite company in your area. It is the fastest way to start getting calls and inspection requests, because you can be visible the same week the campaign launches. When a homeowner finds something alarming or an agent needs an inspection before closing, being seen first matters.
We build campaigns around the searches that turn into real jobs: termite inspection near me, termite treatment, termite control, termite damage signs, termite bait systems, subterranean termites, termite inspection for home sale, and more. We target your actual service area, write ads that speak plainly and calmly, and send people to pages built to get the phone ringing or an inspection request submitted. We can also keep homeowner and real estate campaigns separate, so your budget goes toward the work you want most.
A former Google employee helps manage our client Google Ads accounts. That means your budget is handled with real insider knowledge of how the platform works, not guesswork.
Transparent Monthly Reporting
You should always know where your ad dollars went. Every client receives a clear monthly performance report. Below is an example of what that looks like, covering Aug 31 to Sep 29, 2026.
In this example report, the account shows 599.4 Google Ads leads, a $9.09 cost per lead, $5.45K in ad spend, and 595.4 phone call leads, along with a day-by-day chart of leads and spend. No hidden numbers, no confusing jargon.
This report is an example of our reporting format. Every business is different, and results depend on your market, budget, and offer. What we promise is that you will always see the numbers.
SEO for Termite Control Companies
Google Ads gets you calls while you pay for them. SEO builds visibility that keeps working month after month, so your website is already there when a homeowner or agent starts looking. When your website ranks for searches like “termite inspection in [your area]” or “termite control near me,” you earn calls from people who are ready to act.
For termite control companies, we focus on:
Service pages that match how people search. Separate pages for termite inspections, liquid and bait treatments, real estate inspection reports, renewal and monitoring plans, and any other services you want more of.
City and county pages. Clear, helpful pages for each area you serve, so Google understands where you work.
Helpful content in plain language. Plain answers to questions people really ask, like what an inspection involves and what to expect on treatment day.
Solid technical basics. A fast, mobile-friendly site with tap-to-call and an easy way to request an inspection.
The same local fundamentals apply across trades. See how they work for home security and alarm installation companies, EV charger installation companies, sewer line repair and trenchless companies, water heater installation companies, radon mitigation companies, air duct cleaning companies, basement waterproofing companies, insulation companies, foundation repair companies, chimney service companies and pool service companies.
Facebook Ads for Termite Control Companies
Google catches people who are searching right now. Facebook Ads reach people in your area before they search. That includes new homeowners, buyers and sellers in the middle of a deal, and families who have seen something they cannot identify.
Our Facebook Ads are calm and educational: plain explanations of what to look for, photos of technicians and the crew, and clear inspection information. We also use Facebook to build referral relationships with home inspectors and real estate agents, who often recommend companies first.
AI Search Optimization for Termite Control Companies
More people now ask AI tools like ChatGPT, Google’s AI results, and other assistants questions such as “who does termite inspections near me?” or “what does a termite treatment involve?” These tools pull from what they find online, and businesses with clear, consistent, trustworthy information are more likely to be mentioned.
This is called AI search optimization, or GEO. For termite control companies, we work on:
Clear, consistent business information across your website, directories, and profiles.
Content that answers real questions in plain language, so AI tools can understand what you offer and where you work.
Strong trust signals like reviews, real project photos, and a well-built website.
Nobody can control exactly what an AI tool says, but you can make your business easy to find and easy to trust. Learn more about our AI search optimization approach.
Google Business Profile Optimization for Termite Control Companies
Your Google Business Profile is the listing that shows up on the map and in the local results when someone searches for a termite company nearby. For many homeowners, it is the first thing they see and often the deciding factor in who they call. Reviews carry real weight in a business built on trust.
We optimize your profile so it works as hard as your website:
Accurate details. Your service area, hours, phone number, and categories set up correctly.
Services and descriptions. Termite inspections, liquid and bait treatments, real estate reports, and monitoring plans, listed clearly.
Photos and posts. Photos of technicians and your crew, plus updates that show you are active and real. Never a customer’s home without permission, and skip graphic damage photos.
Review support. A simple process to ask happy customers for reviews and respond professionally.
Why Family-Run Companies Choose Wiley Media Solutions
Wiley Media Solutions is a family-run, faith-based company based in Crossville, Tennessee. We started this agency because we know what it takes to run a family business, and we want to help other family companies stay up to date with modern marketing.
Marketing changes fast. Google Ads, AI search, and social platforms keep evolving, and most owners are too busy running jobs and crews to keep up. That is where we come in.
Our faith shapes how we work. We treat your business the way we would want ours treated: we do what we say, we are honest about what is working and what is not, and we show you the real numbers every month. In a business where people trust you with their biggest investment, that matters.
If you are a family-run termite company looking for a marketing partner who understands your world, we would love to talk. Learn more about our family and our team.
What Happens in Your Free Marketing Audit
Your free audit is simple and comes with no pressure. Here is what we do:
Review your online presence. We look at your website, Google Business Profile, reviews, photos, and how you show up for local termite searches.
Check your competition. We see which termite and pest companies are ranking in your area and what they are doing.
Show you the opportunities. We tell you plainly what we would do first, how to reach inspectors and agents, and which services make sense for your business.
If we are a good fit, we will talk next steps. If not, you still walk away with useful information. Book your free marketing audit today.
Termite Control Marketing FAQs
How much should a termite company spend on marketing?
There is no single right number. It depends on your service area, how many crews you run, whether you focus on homeowners or real estate work, and how fast you want to grow. Many companies start with a modest Google Ads budget and add SEO and other services over time. In your free audit, we will help you find a starting point that fits your business.
How long does it take to see results?
Google Ads can start bringing in calls within days of launching. SEO takes longer, often several months, because it builds visibility over time. Google Business Profile improvements and Facebook Ads fall somewhere in between. We will set clear expectations upfront for each service.
How can I get referrals from home inspectors and real estate agents?
Be visible where they look. A strong Google presence, plain helpful pages about inspection reports, and direct outreach through Facebook build those relationships. We also create content agents can share with their buyers and sellers.
Can marketing help me build renewal and monitoring customers?
Yes. We create pages and campaigns around inspections and monitoring plans, plus follow-up content that reminds customers why renewals matter. Steady renewals are the backbone of a termite business, and good marketing protects them.
Do you work with termite companies outside Tennessee?
Yes. We are based in Crossville, Tennessee, but we work with family-run home service companies across the country. Local marketing does not require us to be in the same town, and we handle everything through calls, email, and your monthly reports.
Ready to Get More Termite Control Customers?
Let’s talk about your business. In your free marketing audit, we will look at where you stand today and show you a clear plan for getting more calls, more inspection requests, and a fuller schedule.