Marketing for Home Service Companies
Every trade markets differently. A roofer books replacements from storm searches, a cleaning company lives on recurring weekly clients, a landscaper sells design work months ahead of the season. Generic marketing advice does not fit any of them well. So we built a marketing program for each trade we serve, with Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help shaped around how that business actually gets customers.
Wiley Media Solutions is a family-run marketing agency based in Crossville, Tennessee. Browse the trades below to see the marketing plan we built for your kind of company. If your trade is not listed yet, it is coming, or book a free audit and we will build one for you.
Browse Marketing by Trade
Every page below covers the full program for that trade: Google Ads, SEO, Facebook Ads, AI search optimization, Google Business Profile, and what your free audit looks like. Pick yours:
Cleaning Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run cleaning companies.
Concrete Contractors
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run concrete contractors.
Electricians
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run electrical companies.
Fence Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run fence companies.
Garage Door Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run garage door companies.
HVAC Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run heating and cooling companies.
Junk Removal Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run junk removal companies.
Landscaping Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run landscaping companies.
Moving Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run moving companies.
Painting Contractors
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run painting contractors.
Pest Control Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run pest control companies.
Plumbing Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run plumbing companies.
Pressure Washing Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run pressure washing companies.
Roofing Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run roofing companies.
Tax Preparers
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run tax preparation firms.
Tree Service Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run tree service companies.
Window Cleaning Companies
Google Ads, SEO, Facebook Ads, AI search, and Google Business Profile help for family-run window cleaning companies.
New trades are being added all the time. You can also see everything we offer on our services page, learn about our family, or read about our AI search optimization approach.
Why Niche-Specific Marketing
A generic agency runs the same playbook for every client. We do not. Each trade page above was built around how that business actually wins work:
Searches that match real jobs. We build campaigns and pages around the searches that turn into paying work for that trade, not generic keywords.
Seasonality that matches your calendar. The busy season for HVAC is not the busy season for landscaping. Each plan accounts for when your customers actually buy.
Plain, honest reporting. Every client gets a clear monthly report showing leads, cost per lead, and spend. No hidden numbers, no confusing jargon.
A former Google employee helps manage our client Google Ads accounts. That means your budget is handled with real insider knowledge of how the platform works, not guesswork.
Why Family-Run Companies Choose Wiley Media Solutions
Wiley Media Solutions is a family-run, faith-based company based in Crossville, Tennessee. We started this agency because we know what it takes to run a family business, and we want to help other family companies stay up to date with modern marketing.
Our faith shapes how we work. We treat your business the way we would want ours treated: we do what we say, we are honest about what is working and what is not, and we show you the real numbers every month.
If you are a family-run home service company looking for a marketing partner who understands your world, we would love to talk. Learn more about our family and our team.
What Happens in Your Free Marketing Audit
Your free audit is simple and comes with no pressure. Here is what we do:
Review your online presence. We look at your website, Google Business Profile, reviews, and how you show up for local searches in your trade.
Check your competition. We see which companies in your trade and area are ranking and advertising, and what they are doing.
Show you the opportunities. We tell you plainly what we would do first and what it would take to get more calls and quote requests.
If we are a good fit, we will talk next steps. If not, you still walk away with useful information. Book your free marketing audit today.
Home Service Marketing FAQs
My trade is not listed above. Can you still help?
Yes. These pages cover the trades we have built dedicated programs for so far, and we are adding more all the time. If yours is not listed, book a free audit and we will build a plan around your business.
Why do you build a separate marketing plan for each trade?
Because customers buy differently in each trade. The searches, the seasons, the review behavior, and the referral sources are not the same for a roofer and a cleaning company. A plan built for your trade starts working faster than a generic one.
How long does it take to see results?
Google Ads can start bringing in calls within days of launching. SEO takes longer, often several months, because it builds visibility over time. We will set clear expectations upfront so you know what to expect from each service.
Do you work with companies outside Tennessee?
Yes. We are based in Crossville, Tennessee, but we work with family-run home service companies across the country. Local marketing does not require us to be in the same town, and we handle everything through calls, email, and your monthly reports.
What does the free marketing audit include?
We review your website, Google Business Profile, reviews, and local visibility, check what competitors in your trade are doing, and tell you plainly what we would do first. No pressure and no obligation.
Find Your Trade and Get Started
Pick your trade above, or book a free marketing audit and we will show you where your company stands today and what a plan built for your trade looks like.